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Many companies still believe that internationalization simply means selling products abroad. They attend a trade fair, find a distributor, start shipping goods overseas and assume they have become an international business. In reality, most of the time, they have only gained a new customer. True internationalization is something very different. Selling in a Market vs Being Present in a Market Selling in a country means generating orders. Being present in a country means build

When a company evaluates an investment abroad, one of the main risk factors is the local currency. In many emerging markets, the value of the currency can fluctuate significantly over time, potentially undermining even economically sound projects. In the case of Senegal, this risk is significantly reduced thanks to the use of the CFA Franc, a currency characterized by a high level of stability. Senegal uses the West African CFA Franc (Communauté Financière Africaine – XOF), a

L’Agenda Nazionale di Trasformazione “Senegal 2050” è il piano strategico di lungo periodo del Senegal che definisce la visione di sviluppo del Paese nei prossimi 25 anni. Il documento nasce con l’obiettivo di trasformare profondamente il modello economico, sociale e istituzionale, superando le debolezze strutturali legate alla dipendenza economica, alla bassa industrializzazione e alle disuguaglianze sociali e territoriali . La visione centrale è quella di costruire entro i